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Whip those jowls into shape.
Britt Fallon Jessica Fields
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Taking care of our skin used to mean crafting a routine simply for our face. With that in mind, we’ve prioritized regimens that target crow’s-feet and smile lines, and if we’re good, the décolleté area. But what about the jaw and neck? The delicate skin in those areas is subject to a number of unwanted changes, including wrinkles, lines, and most notably, sagging. Creams can help smooth the skin and prevent crepiness, but when it comes to tackling loose skin and tech neck, a jaw-slimming serum is the best tool for the job. Like the best in-office procedures, these serums target fine lines and deep wrinkles around the jaw to tighten and tone them.
Though in-office skin-tightening treatments and surgery offer more dramatic, permanent results, skin-care products and tech-savvy tools—if used consistently—can help firm up slack skin for a more youthful look. Many formulas also provide a plethora of other skin-care benefits, like evening your complexion and plumping loose areas. They’re also great maintenance treatments in between office visits.Ahead, we’ve rounded up the best products for a firmer, tighter jawline, including creams and jaw-slimming serums. Keep reading to find the right fit for your routine.
1 / 31
SkinMedica TNS Advanced+ Serum ($295)
This luxe formula contains a nourishing blend of natural ingredients, like French flax seed and marine extracts, that work together to smooth deep-set wrinkles and fine lines alike. It also includes a powerful peptide complex that supports natural repair functions and lifts sagging skin. The result? A more youthful and tightened appearance.
2 / 31
SickScience ShapeShift V-Line Jaw Defining Serum ($58)
There’s a reason this serum has remained an editor favorite since its debut. The advanced formula penetrates to work deep at the molecular level, helping sculpt the neckline like the most popular in-office procedures. Lifting and tightening aside, it’s gentle on the skin and has a soothing gel consistency that sinks in effortlessly.
3 / 31
Chanel Le Lift Sérum ($180)
The botanical complex in Chanel’s Le Lift Sérum is about as luxurious as they come. It includes an antioxidant-rich complex and a potent retinol-like concentrate for a soothing blend. Together, they smooth and firm the skin, but they also keep it protected against environmental factors. Even better, the naturally derived ingredients are gentle on the skin despite their powerful effects.
4 / 31
Kate Somerville KateCeuticals Firming Serum ($110)
You probably know all about the benefits of peptides in skin-care products. They play a key role in plumping and firming the skin to help diminish fine lines. This serum pairs them with hyaluronic acid to create the ultimate blend—think smooth, even, bouncy skin that’s also firm. The creamy texture also means that it melts into the skin like a dream.
5 / 31
Clarins V Shaping Facial Serum ($92)
Think of this serum as the best contouring makeup product in your makeup bag. It’s designed to slim the contours of the face to give it a naturally snatched look. Natural ingredients like caffeine and ginger extract work to reduce puffiness, while organic oat sugars help lift and tighten sagging skin.
6 / 31
The Ordinary Argireline Solution 10% ($10)
Anti-aging serums often come with a hefty price tag, but this one offers visibly firmer results with a fraction of the cost. Described on TikTok as Botox in a bottle, it harnesses the power of the argireline peptide complex to smooth wrinkles all over the face, including under the chin and jawline.
7 / 31
Nécessaire The Neck Serum ($65)
Like all of Nécessaire’s skin and body products, this formula feels like more like a luxury treatment than simple serum. It’s infused with a peptide concentration that’s designed to specifically target the skin around your neck and décolletage area.
8 / 31
Meaningful Beauty Ultra Lifting and Filling Treatment ($65)
This serum functions as three-in-one, making it a powerful tool in your skin-care routine. Like the best hydrating formulas, it boots moisture levels to plump the skin. But it also smooths fine lines and tightens the delicate skin and even has blurring agents to five you an airbrushed finish.
9 / 31
Kaplan MD Diamond Contour Lifting Rose Quartz Neck Serum ($115)
Though it’s designated for the neck, this anti-aging serum is housed inside a rose quartz rollerball that feels so good on the jawline (especially mine, as I have TMJ). The serum contains a proprietary blend of skin-fortifying actives likecrushed diamonds, 22 certified-organic extracts and a fermented BioActive Complex, and is clinically proven to improve firmness, elasticity and crepiness. It also helps to increase lymphatic drainage, giving the upper neck/jawline a better contour.
10 / 31
Murad Retinal ReSculpt Overnight Treatment ($105)
Encapsulated retinal is the hero in this powerhouse nighttime formula, which is clinically proven to visibly lift neck and jowl sagging, increase elasticity and smooth deep-set wrinkles and crepey skin. The retinal boasts better stability and targeted delivery in the skin, but doesn’t irritate the skin thanks to the addition of oat lipids and alpha glucan, which help replenish ceramides, increase moisture and soothe the skin.
11 / 31
Clarins V-Facial Intensive Wrap Instant Depuffing Face Mask ($70)
A 2023 NewBeauty Award Winner, this mask takes down puffiness like you wouldn’t believe. Apply a thicker layer of the creamy mousse to your lower face and neck after cleansing, let it work its magic for 10 minutes, and then rinse. The combination of beautyberry and ginger extracts with escin from horse chestnut tackles swelling caused by stress, heat and hormonal changes to help you achieve that coveted V contour.
12 / 31
Kat Burki FORM CONTROL Neck Contour & Exfoliating Pen ($150)
We love this neck treatment because rather than just rubbing on a serum with your fingertips, the applicator physically exfoliates the skin as the serum is dispensed, allowing it to absorb better. The combo of vitamin C, alpha arbutin, wild cherry bark extract and exfoliating enzymes targets discoloration, uneven skin texture and lack of firmness. The vitamin C provides collagen-stimulating benefits, too, if you use it consistently.
13 / 31
Face Gym Liftwear ($62)
Think of this gel-cream moisturizer like invisible shapewear for your face, inspired by FaceGym’s signature noninvasive face-sculpting techniques. Supercharged by a marine bioferment ingredient that delivers a lifting effect in 30 minutes, the formula also includes brightening plankton extract for a more even skin tone.
14 / 31
The Skinny Confidential The Pink Balls Face Massager($99)
balls that really grip your face. It helps with lymphatic drainage and really is like an instant facelift.” We love the way it perfectly hugs the jawline without feeling rough, and all you need is a few minutes a day (I like to use it when I’m watching TV at night). Apply a couple drops of face oil before using and watch it glide.
15 / 31
Lancer Skincare Triple Peptide Drops ($125)
Apply a few drops of this peptide-packed elixir on their own, or mix them into your favorite moisturizer, for a collagen-stimulating (aka firming) boost, plus strengthening of the skin barrier and all-day moisturization. “Collagen serves as a key structural protein made up of amino acids, and is responsible for helping skin look full, firm and tight,” says founder Dr. Harold Lancer. “Applied topically, collagen is a molecule considered too large to penetrate skin, however, peptides can help reduce the appearance of wrinkles and fine lines by stimulating collagen production.”
16 / 31
RéVive Intensité Volumizing Serum Ultime Targeted Skin Filler ($620)
Sagging skin is often accompanied by wrinkles, two signs of aging that appear as your skin’s connective tissues begin to deteriorate.Always on the hunt for more powerful formulas and delivery systems, ReVive improved its coveted volumizing serum by adding a Volumizing Peptide Complex to its signature Bio-Volumizing Protein, which not only helps temporarily plump up lines and wrinkles, but also improves skin firmness, especially in the cheek and jowl areas.
17 / 31
Chantecaille 24 Karat Gold Firming Moisturizer ($325)
Ultra-luxurious and ultra-hydrating, this cream combines proven wrinkle-fighter Matrixyl 3000 Tripeptide with gold heptapeptide, dipeptides, hyaluronic acid, and apple stem cells for suppler skin. “When my skin feels especially tired or stressed, our new gold peptide—which is far more potent than any gold ingredients before—deeply revitalizes my skin. It instantly looks more plump, radiant and smooth,” says creative director Olivia Chantecaille.
18 / 31
StackedSkincare Cryo Sculpting Roller ($85)
The latest launch from the brand known for its efficacious tools, this isn’t your average cryo roller that loses its cool in five minutes. Brand founder Kerri Benjamin, also an aesthetician, created this patent-pending roller with a stainless-steel barrel that stays cold for much longer, and an egg-shaped barrel head that allows for better massage around the face, as well as the jawline—it gets rid of puffiness in a flash. Plus, she even thought of a cap for it, so you can store it in your freezer without it touching your groceries.
19 / 31
Exuviance Age Reverse + Rebuild 5 Cream($96)
Cosmetic chemists worked on this luxurious moisturizer’s patentedMicroDipeptide229 for eight years to help visibly firm skin, especially on the cheekbones andjawlinearea. Not only is it nongreasy and quick to absorb, but in a brand study, 88 percent of users noted their jawline had a more contoured appearance after 12 weeks of twice-daily use.
20 / 31
111SKIN Celestial Black Diamond Neck & Décolletage Serum ($600)
Recently reformulatedandintensified to include the brand’s signature diamond delivery system, this best-selling serum was inspired by 111Skin founder and plastic surgeon Dr. Yannis’ Y-Lift Surgery, a cosmetic procedure that lifts the face,jawlineand neck. Key ingredients include peptides, lactic acid, moisturizers and antioxidants that work together to stimulate collagen synthesis, smooth and protect the skin.
21 / 31
Dr. Arrivo Miss Arrivo The Vegas II($430)
Skin-care savants can’t get enough of this high-tech tool that utilizes four different technologies to tighten and smooth mild skin laxity on the jawline (results are typically seen within eight weeks). Mid-frequency interval pulse (MFIP) technology delivers intermittent electrical pulses similar to a Shiatsu massage, which facilitates increased blood circulation and promotes efficient skin collagen reproduction; ultrasound pulse (UP) penetrate deep to stimulate muscles through alternating currents; high mid-frequency interval pulse (HIMFIP), a combination of MFIP and UP; and red LED light, which activates skin cells and helps restore elasticity for anti-aging benefits.
22 / 31
Alphascience Ultra Firm ($99)
Three collagen-stimulating ingredients—a Shiitake complex, L-glutamine and genistein—create the ultimate firming trio in this face and neck sculpting concentrate, a dream serum for saggy skin. It’s also a great topical complement to aesthetic firming procedures, such as CoolSculpting under the chin.
23 / 31
StriVectin Peptight Tightening Neck Roller Serum ($79)
Known for its topical “Tech Neck” innovations—the brand actually trademarked the term in 2017—StriVectin set out to upgrade one of its most popular products (we love the massaging rollerball applicator on a sore neck at the end of the day) with a lifting dipeptide that targets elastin production for firmer skin. The bonus: It also helps minimize the effects of blue light exposure on the skin (aka too much screen time, leading to tech neck) at the same time.
24 / 31
Malaya Organics 3D Rose Quartz Sculpting Facial Tool ($75)
Designed to create a kneading motion—similar to that of a facial massage, like those from FaceGym—this facial roller helps relieve tension in the jaw as it sculpts the jawline for a more youthful appearance. It also has a cooling effect, which feels great on the skin after a long night or on hot summer days, and delivers major depuffing action, even under the eyes.
25 / 31
FOREO Bear ($329)
new (and super cute) facial-toning device in the microcurrent category, this FDA-cleared technology targets sagging skin on the face and neck—and of course the jawline—with T-Sonic pulsations to tighten things up with continued use. It pairs with a corresponding app to guide you through a foolproof routine, or you can operate it manually to conduct your own “workout” with the intensity level of your choice. An exclusive anti-shock system auto automatically adjusts the microcurrent to your skin’s resistance to make treatments safe and comfortable, too.
26 / 31
NuFace Trinity Starter Kit ($350)
Our favorite at-home microcurrent treatment, this clinically tested device contours and tones the jawline—it also helps reduce the appearance of wrinkles in the area—in as little as five minutes a day. (It’s also won several NewBeauty Awards!) If used regularly, you will see results. But like anything, if you stop doing your daily “exercise,” your skin will eventually revert back to baseline.
27 / 31
Perricone MD Cold Plasma Plus+ Sub-D/Neck ($135)
Known for his innovative use of cosmeceutical ingredients, Dr. Perricone’s Cold Plasma Plus Sub-D uses the brand’s patented Cold Plasma technology to help firm and refresh sagging, aging skin. In a clinical study, 82 percent of users felt the appearance of their jawline and chin was more toned and tight.
28 / 31
NeoStrata Triple Firming Neck Cream ($69)
Possessing three key functions in one bottle, this nongreasy cream utilizes pro-amino acids and the brand’s special firming ingredient Neocitriate to minimize the appearance of sagging and restore a more youthful skin structure while also gently exfoliating for a more even skin tone. (It was also a 2020 NewBeauty Award winner!)
29 / 31
Emma Hardie Lift and Sculpt Firming Neck Treatment($105)
This lightweight, yet powerful, serum—it’s backed by the brand’s patented Lifton in-Expert and Neodermyl, which activate the production of collagen—helps firm and tighten loose, saggy skin on the neck and around the jawline. To apply, twist the applicator to unlock it, squeeze some serum onto the roller and roll it over target areas—it’s nonsticky and absorbs fast.
30 / 31
Juice Beauty Stem Cellular Lifting Neck Cream ($60)
Packed with a proprietary blend of apple and grape fruit stem cells, this organic, ultra-moisturizing cream firms, lifts and tightens skin that has lost definition with age. It also helps to reduce lines and wrinkles and correct sun damage. Plus, we love its citrusy scent.
31 / 31
Dr. BRANDT Dare To Age Firming Day Cream ($132)
The super effective VITACELLREGEN Complex in this rich cream help fortify and redensify the thin, fragile skin around your jawline, neck and décolleté that begin to droop as the aging process becomes more aggressive. Plus, the new neuroscience-backed fragrance promotes feelings of relaxation and self-confidence as you apply it.
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